I came across this 2009 Research Report from Institut Francais de la Mode on iTunesU and thought it might be of interest to others. I always find Jean Claude Ellena’s perspective interesting.

Interviews with:
Jean-Claude Ellena : Perfume up against the market
Annick Le Guérer: Perfume, from Egyptian temples to the temples of consumption

Frédéric Walter: Art and Perfume: from fascination to co-creation
Catherine Têtu : Perfumes on the edge of the mass market

Download .pdf here:

Research Report iTunesU Perfume

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