THE GERMAN APPROACH TO PERFUMERY

Germany may not be the first place that comes to mind when you think about fragrance, but it turns out the country has a rich history, heritage brands and has contributed a fair amount of innovation to the industry. How does the German approach to fragrance differ from neighboring countries? What do we know about the consumer today? What does the retail landscape look like? How has the market changed in recent times and what could happen in the next few years?

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