Perfume up against the market
This is an outstanding company producing plantation-grown Indian sandalwood oil, specifically Santalum album. This species was harvested to near extinction and Quintis has responsibly and sustainably restored the supply of this vital oil. There is no real replacement for it in fine fragrances.
Germany may not be the first place that comes to mind when you think about fragrance, but it turns out the country has a rich history, heritage brands and has contributed a fair amount of innovation to the industry. How does the German approach to fragrance differ from neighboring countries? What do we know about the consumer today? What does the retail landscape look like? How has the market changed in recent times and what could happen in the next few years?
Source: THE GERMAN APPROACH TO PERFUMERY
“A promotional video by Avon (most probably from 1960’s), encouraging American women to use perfumes and fragranced products for the feeling of being well and attractive. Most of the natural ingredients (essential oils, resinoids, absolutes etc) you see in the movie are too expensive for today’s perfumes (or if not expensive, most are banned or restricted by IFRA regulations). So, synthesized similars are used instead.”